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Barron's is America's premier financial weekly,
the most sophisticated consumer magazine of its type.
Its readership encompasses corporate decision-makers,
institutional investors, individual investors and financial professionals.
In fact, the typical Barron's reader is any independent-minded
investor who wants to stay abreast of market activity and
who demands more sophisticated coverage of finance than is usually
found elsewhere in publications, television or on the Web.
For more specific demographic information on the Barron's reader,
please see the results from our 1998 Primary Reader Survey.
Barron's delivers "News Before the Market Knows," providing readers
with an accurate understanding of what happened on Wall Street and
Main Street in the markets last week, coupled with insights into
what's likely to happen in the week ahead. Each issue provides a unique
backward-glancing recap and forward-looking perspective on trading,
companies and the economy, and arms self-reliant readers to anticipate
market events rather than be overtaken by them.
In this way, each issue of Barron's delivers useful market analyses and
insights that readers can apply to make smarter, profitable investment
decisions.
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